About Us
10 Shades is where ideas turn into merchandise, stories transform into products, and creativity finds a canvas.
What started inside the lively campus of IIM Sambalpur has grown into a versatile brand that caters to individuals, institutions, corporates, and communities across India.
We’re more than a store — we’re a merch-making ecosystem.
From premium apparel to customised printing, from gift items to bulk merchandise, 10 Shades brings together a diverse range of products under one roof, built on reliability, quality, and thoughtful design.
Our Story
10 Shades began as a humble merchandise outlet inside IIM Sambalpur, inspired by the institute’s culture and the craftsmanship it is known for. But the vision didn’t stop at one campus. Over time, our reach expanded beyond boundaries, allowing us to serve customers across India through our online store and customised order solutions.
Today, we proudly offer a wide range of lifestyle merchandise — for anyone who appreciates well-made products.
What We Offer
We specialize in:
Merchandise & Souvenirs
Designed for institutes, events, communities, and brands.
Customised Printing & Branding
T-shirts, hoodies, corporate gifts, event kits, uniforms, accessories — tailored to your design.
General Apparel & Lifestyle Products
High-quality clothing and everyday essentials for personal or bulk use.
Bulk Orders & Institutional Merchandise
Smooth handling of customised large orders for colleges, startups, NGOs, events, clubs, and organisations.
Online Shopping Convenience
Shop from anywhere with secure payment options and reliable delivery.
Why 10 Shades?
Because we believe merchandise is not just a product — it’s an emotion.
It represents identity, belongingness, celebration, and memory.
At 10 Shades, we:
✔ focus on design that feels personal
✔ offer quality that lasts
✔ simplify customisation for everyone
✔ ensure transparent service
✔ deliver value whether you order one piece or a thousand
Our Roots at IIM Sambalpur
10 Shades operates its flagship retail store inside the IIM Sambalpur campus, where our journey began. Being part of this dynamic environment inspires our commitment to quality, creativity, and thoughtful merchandising.
From our campus store to our online platform, we continue to offer well-crafted merchandise, apparel, customised products, and reliable printing services — serving customers on campus and across India with the same dedication.
More Than Just Merch
Every product that leaves 10 Shades carries a touch of creativity, care, and character.
Whether it’s a hoodie designed for campus life, a customised T-shirt for your team, or a special gift for someone — we make sure it feels unique, meaningful, and memorable.