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Privacy Policy

Last Updated: 27 November, 2025

This Privacy Policy describes how 10 Shades, a proprietorship business located at Shop No. 09, Market Complex, IIM Sambalpur, Odisha – 768025 (“we”, “us”, “our”), collects, stores, processes, uses, and protects any information that you provide while using our website or purchasing any goods or services offered by us. By accessing our website, creating an account, or placing an order, you acknowledge that you have read, understood, and agreed to be bound by this Privacy Policy.

We are committed to ensuring that your privacy is protected. Any information collected from you will only be used in accordance with this Policy. This Policy may be updated from time to time, and you are advised to review this page periodically to stay informed of any changes.

1. Information We Collect

We may collect various categories of personal and non-personal data from you when you engage with our website or services.

1.1 Personal Information

This includes information that can identify you, such as:

  • Full Name

  • Email Address

  • Mobile Number

  • Billing Address

  • Shipping Address

  • Gender (if voluntarily provided)

  • Any information entered while contacting customer support or submitting queries

This information is primarily collected when you register, place an order, or engage in direct communication with us.

1.2 Payment Information

We do not store credit/debit card details, UPI credentials, or net banking passwords. All payments are routed through secure, PCI-DSS compliant third-party payment gateways. We may receive limited transaction identifiers or payment confirmation details needed to verify orders.

1.3 Automatically Collected Information

When you browse our website, the following information may be collected automatically:

  • IP address

  • Browser type and version

  • Device details and operating system

  • Referring URLs

  • Pages viewed, time spent, and click behaviour

  • Technical errors encountered

    This data helps improve website performance, analytics, and security.

1.4 Cookies and Tracking Technologies

Our website uses cookies, tags, scripts, and similar technologies to enhance your browsing experience, remember your preferences, analyse traffic patterns, and support login functionality. You may disable cookies through your browser settings, although some features may not function as intended.

2. Use of Information

The information collected may be used for purposes including but not limited to the following:

  • Processing and fulfilling orders placed by you

  • Validating payment information and confirming transactions

  • Providing order status updates, delivery alerts, and operational messages

  • Maintaining internal records and improving customer service

  • Personalizing your browsing and shopping experience

  • Enhancing website content, layout, and functionality

  • Detecting and preventing fraud, unauthorized access, or misuse

  • Undertaking audits, troubleshooting, and data analysis

  • Complying with legal and regulatory requirements

  • Sending promotional or marketing communications, if you have consented

Your information is processed with the objective of providing a safe, efficient, and seamless shopping experience.

3. Sharing and Disclosure of Information

We do not sell, trade, or rent your personal information. However, your information may be shared with trusted third parties in the following circumstances:

3.1 Courier and Logistics Partners

To ensure timely delivery of your order, information such as your name, contact number, and shipping address will be shared with courier companies, including but not limited to DTDC, Delhivery, Blue Dart, India Post, or any other delivery service engaged by us.

3.2 Payment Service Providers

Information needed to complete a payment is shared securely with authorized payment processors.

3.3 Technical, Hosting, and Support Providers

We may engage third-party companies to support website hosting, analytics, marketing tools, customer service, or technical maintenance. These parties may access certain information solely for performing contracted services and are required to maintain strict confidentiality.

3.4 Legal Requirements

We may disclose information when required by law, government authorities, court orders, or in response to legal processes, or when necessary to protect our rights, users, or business operations.

4. Data Security

We implement reasonable administrative, technical, and physical measures designed to safeguard your information from unauthorized access, misuse, alteration, or disclosure. Our systems and security protocols are reviewed periodically to stay aligned with industry standards.

While no digital system can guarantee absolute security, we are committed to maintaining the highest level of protection reasonably possible and to addressing any security concerns responsibly and promptly.

5. Data Retention

Your information is retained only for as long as necessary for:

  • Completing your orders

  • Providing customer support

  • Maintaining transaction records

  • Fulfilling legal or regulatory obligations

Once the retention period expires, your data may be securely archived or deleted, unless laws require otherwise.

6. Your Rights and Choices

You may exercise the following rights by contacting us:

  • Access: Request a copy of the personal information we hold.

  • Correction: Update or correct inaccurate details.

  • Deletion: Request deletion of data, subject to legal and transactional constraints.

  • Withdraw Consent: Opt out of non-essential communication or marketing.

  • Clarifications: Ask how your data is collected, processed, or used.

We will respond within a reasonable period, subject to verification.

7. Children’s Privacy

Our website is intended for use only by individuals aged 18 and above. We do not knowingly collect personal information from children. If such data is discovered, we will take steps to delete it promptly.

8. Links to External Websites

Our website may contain links to third-party sites, social media platforms, or external content. These websites operate independently and have their own privacy policies. We are not responsible for their content, practices, or data handling procedures. Users are encouraged to review their privacy policies before engaging with them.

9. Updates to This Privacy Policy

We may modify or update this Privacy Policy from time to time to reflect changes in our practices, regulatory requirements, or operational needs. Any changes will be posted on this page with a revised “Last Updated” date. Continued use of the website after such updates indicates acceptance of the revised Policy.

10. Contact Information

For any questions, concerns, or requests regarding this Privacy Policy, you may contact us at:

Email: connect@10shades.in

Phone: +91 9583565301

Address: Shop No. 09, Market Complex, IIM Sambalpur, Odisha – 768025